About Us

Co-founder  Lou Elwell manages and directs the company toward its primary  objectives, based on profit and return of capital, through establishing  current and long-range objectives.  

Lou  has extensive experience in managing and building new companies.  He  has been an officer and director of several public companies.  He has  been named Entrepreneur of the Month by Entrepreneur Magazine.

Lou  received his Bachelor of Science in Economics from the Wharton School,  University of Pennsylvania, where he majored in both Finance and  Entrepreneurial Management, and was also a Teaching Fellow in the  Entrepreneurial Center.

Co-founder  Wayne Wade grew up on a small farm in south Mississippi.  His  understanding of conventional farming and plant needs and his experience  in microbial remediation for waste management bolstered his desire to  experiment with natural alternatives to promote healthy plants and soil.

Wayne  currently operates the production facilities in Hattiesburg, MS.   Additionally, he oversees the technical and marketing support.  His  passion for agriculture continues as he travels the world, introducing  producers to the benefits of products containing SumaGrow.

Wayne received a Bachelor of Science degree from the University of Southern Mississippi in Marketing.

Erin  Reynolds joined the team in 2009 and has served in a myriad of  positions.  Erin currently serves as Executive Assistant, the Orders and  Shipping Coordinator, and assists with Registration and Compliance; all  positions within Innovative Industries Group where her education and  experience help her navigate through the legalities of contracts, import  permits, registrations, and compliance.

Erin  received her Bachelor of Arts in Anthropology from Southwest Texas  State University (now Texas State University San Marcos) in 1999 and  obtained her Master of Science in Criminal Justice from the University  of Southern Mississippi in 2003.  In 2006 she completed work on her  Ph.D. in Administration of Justice at the University of Southern  Mississippi and is only lacking completion of her dissertation. 2003.  She then began work on her Ph.D. in Administration of Justice and is  currently only lacking the completion of her dissertation.  

She joined the Bio Soil team in 2009 and has served in a myriad of positions. Erin currently serves as Wayne's Wade's Executive Assistant as well as the Orders and Shipping Coordinator. She also assists with Registration and Compliance; all positions within BSEI where her background in criminal justice and legal reading helps her navigate through the legalities of contracts, import permits, registrations, and compliance.  

Eric  is a current livestock producer with roots in the agricultural industry  and was brought on staff at Innovative Industries Group in early 2024  serving a range of functions in operations. After finishing college,  Eric went on to develop a research and development division for Naco  then moved into consulting work for both the government and private  industry. He has served as production, operations, and business  development manager for several multinational companies including Nasco  and The Consolidated Companies (CON/CO) acquiring an extensive  background in international business and product management/development  as well as having strong ties to large chain retailers both domestic and  internationally.

Eric received his Bachelor of Science in Engineering from the University of Georgia in 1993.

 Scott joined us in July 2024 to serve as our Director of Marketing  and Business Development.  He has over 30 years of sales and business  experience working for major retail sellers, where he managed over 55  stores.   After Scott received a degree in Drafting from Pearl River  Junior College in 1979, he worked for AAMCO Oil Company in New Orleans  and for the City of Hattiesburg as a Draftsman and Subdivision  Inspector. While working in the Wireless Industries, he kept his  Wireless regions as one of the top producers in the country.  Scott has  owned multiple companies over the years. He started SDHC Services, a  trucking company to work with FEMA and Southern MS Prepaid Wireless, a  multiple store wireless provider.  He has extensive knowledge in sales  management, employee development, and customer loyalty.  His primary  focus for the company will be to help drive company revenue. 

Ms.  McWilliams has worked extensively with compliance testing and  wastewater testing and treatment. Ms. McWilliams worked for  Bio-Solutions Corporation, a microbial bioremediation company, from 2004  until 2007. In 2007, she joined BSEI’s research and development team  where she helped oversee the SumaGrow double blind field trials. Ms.  McWilliams now teaches high school science, but remains with Innovative  Industries Group as a consultant, where the company continues to utilize  her unique skills.

Janiece received  her Bachelor of Science in Biology and Master of Science in  Microbiology, both with environmental science emphasis, from the  University of Southern Mississippi.  Her graduate research involved  plant-microbe interactions during water stress.

Russ  Smith is a seasoned entrepreneur known for his expertise in the  plastics and manufacturing industries. As the co-founder of Flexcraft,  he transformed the company from a modest operation with just two  employees and one machine into an industry leader through innovative  customer solutions and strategic acquisitions. Notably, Russ achieved  industry recognition by converting a chocolate extruder into a blow  molding machine, becoming the first to process an extremely difficult  engineering resin.

After  successfully selling Flexcraft in 2015 and transitioning to a Board  position, Russ founded Spectrum, a packaging and filling company  dedicated to helping product-based businesses scale efficiently.  Spectrum specializes in sourcing, packaging, decorating, filling, and  providing comprehensive dock-to-stock services to customers worldwide.  Russ's ventures have grossed over $500 million in sales, and he has  extensive experience selling to major retailers such as Walmart and Home  Depot. With a strong background in team building, company building, and  scaling manufacturing operations to tens of millions of units per year,  Russ Smith continues to drive innovation and success in the industry.